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Determine Which Online Outlet Delivers the Most Donations
According to Fundraising Success Magazine, when evaluating where to spend your online marketing money organizations should focus not just on where the largest amount of traffic comes from, but where the largest amount of donations come from. For instance, Facebook may drive the most traffic to your site, but may only account for 2 percent of your donations. While your email campaign might account for 50 percent of your donations.
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