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Don't Shy Away From Technology to Boost Your Nonprofit Donations Featured

"Orb of power" "Orb of power"

As technology continues gaining momentum in various industries, automation of tasks is one of the areas that has attracted attention of many business leaders. For your nonprofits, automation of tasks that were initially done manually will allow your organization to spend more of its time on fundraising and other causes. With technology, time and resources that you could have spent maintaining your nonprofit can be used to grow the organization. Lack of proper ways of reducing spending can affect growth of an organization, and these costs can be detrimental to the mission of your nonprofit as donors are now focused on transparency. Here are a few tips on how you can use technology to boost your nonprofit.

  1. Identify the issue and find ways of solving it

To begin with, find tech companies that you can partner with to determine specific problems you are facing and find out how they can solve them. For instance, with the current focus on AI, many nonprofits are not conversant with how this technology works and how it can be used to improve their fortunes. However, with the help of tech companies that have data scientists, nonprofits can begin to identify the challenges they are facing and how AI can help them. Generally, having the right kind of support can make a difference to your nonprofit.

  1. Engage the donors

Engagement is the new keyword that we hear in all business communications and the digital marketing arena today. Thanks to technology, engagement has been redefined. With the change in how people live, communicating with people has become easier with the availability of so many methods of communication. That means you can reach your donors easier through messaging apps, social media and via email. However, writing too many emails may be a recipe for failure. Rather, you can use a CRM that makes communication easy and ensures that your target knows who is reaching them.

  1. Use technology to get data you need

Your nonprofit is as smart as the data you have. Therefore, with proper engagement and platforms in place, you need to collect real-time data so that you can turn information into cash. With the right information at hand, you can know the amount given in the past by a specific client that will end up giving you a hint about what you should expect from them. For instance, you will be missing an opportunity if you ask a client who has been giving you $200 to give you $50 and equally mistaken if ask a donor who has been donating $50 to give you $2,000. With the correct data at your disposal, communication with the donors will be easy and accurate and you are likely to receive more funding.

Take advantage of the mobile wave

The advancement of mobile technologies might be the breakthrough you have been waiting for. With approximately 96% of Americans now owning mobile phones that they use to access various services online, your website, emails or donation pages must be formatted properly to encourage people to access them and make donations conveniently. Capitalizing on this wave increases your donations and promotes engagement.

So for your nonprofit to make the most out of technology, you should always try to stay ahead by investing more of your time and energy in modernizing operations of your organization. This is the only way of cutting cost and getting the efficiency that you and your donors deserve.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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