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Organization’s First Social Media-based Program Highlights Improved Reach, Reduced Overhead through Viral Campaigning

Advanced Solutions International (ASI), the leading global provider of .Net software for associations and non-profits, today announced that the company has successfully completed the National Kidney Foundation’s first social media-based donation campaign. Through a pro bono company initiative called ASI Cares, employees identified the National Kidney Foundation as a cause they believed in strongly and took it upon themselves to create, manage and execute the campaign.

ASI created and launched their National Kidney Foundation donation campaign in 72 hours. The 29 day campaign started with 128 participants, and ASI’s social media technology organically doubled the reach to 256 donors. The National Kidney Foundation fundraising campaign was run entirely over the Internet, incurring no postage or materials costs for pledge forms, permits, property rental fees, tax recites or mailers, and enabling complete participation directly from personal computers.

“ASI has taken it in their hands to create and drive a donation campaign for us, and founder Bob Alves’ personal contribution of time, staff and money has been very much appreciated,” said Stephen Bajardi, Chief Operating Officer at National Kidney Foundation. “This will directly address our mission to save lives through prevention, treatment, and transplant availability.”

“When the family of one of our key team members was tragically affected by kidney disease, we wanted to show our support by helping the National Kidney Foundation,” said Bob Alves, Chairman and CEO of ASI. “I’m proud of each of our employees who reached out to their personal networks to show support for their colleague, as well as the estimated quarter of the U.S. population impacted by this terrible disease.”

The National Kidney Foundation campaign, which started December 12, 2007 and concluded January 11, 2008, was headed by the company’s fundraising product manager, Sarah Hoddinott. The National Kidney Foundation ASI Cares campaign was inspired by the family struggle of one of ASI’s executive leaders, who is persevering through a second kidney transplant, and its success was the result of an effort put forth by ASI employees worldwide.

About the National Kidney Foundation
The National Kidney Foundation, Inc., a major voluntary health organization, seeks to prevent kidney and urinary tract diseases, improve the health and well-being of individuals and families affected by these diseases, and increase the availability of all organs for transplantation.

About ASI
Advanced Solutions International (ASI) is the leading global provider of software for associations and non-profits, serving the industry since 1991. The company's premier product, iMIS, is the only complete, upgradeable, web-based, not-for-profit business software system. iMIS has served nearly 3000 customers worldwide. ASI distributes its solutions through a direct sales force and a global network of local solution providers backed by award-winning technical support. The company employs more than 200, with offices in the U.S., U.K., Canada and Australia. Last modified on Sunday, 19 May 2013
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