For those who may be looking to the famous for charity choices, Michelle Obama ranked highest out of a given list of public figures as the celebrity's cause to which Americans would most likely donate (12%). Against superstar Alicia Keys, U.N. Ambassador Angelina Jolie and media mogul Oprah Winfrey - Mrs. Obama wields more influence to motivate charitable donations.
Americans are more likely to give to Mrs. Obama's charities over causes endorsed by the following:
- 3 times more likely than Oprah Winfrey (4%)
- 4 times more likely than Taylor Swift (3%)
- 6 times more likely than Angelina Jolie or Alicia Keys (both 2%)
- 12 times more likely than Justin Bieber (1%)
"We applaud everyone, whether you're famous or not, who stands up for the causes they care about," said Lesley Mansford, CEO of Razoo. "One certainly doesn't have to be a celebrity to make a difference. Anyone can make a difference by giving either their money, time, or influence."
Alicia Keys, Taylor Swift, and Justin Bieber were the top singers chosen behind Mrs. Obama and all three powerhouses are GRAMMY® Award winners.
Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Razoo from November 8-12, 2012 among 2,059 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at deanna.siste@graylingcp.com or 415-442-4020.
