“With eTapestry users accessing their data from points all over the globe, it was plain to see that eTapestry’s on demand software was opening up new opportunities for organizations everywhere,” said Jay Love, eTapestry’s chief executive officer. According to John Moore, eTapestry’s CTO and vice president of development, eTapestry is uniquely positioned to offer the product in a new, international market:

“The need for automation and data segmentation is universal, but from the very beginning, eTapestry was architected with an eye toward offering the product on an international scale,” said Moore. “This framework allows eTapestry to concentrate on how nonprofit organizations run their business rather than the traditional maintenance overhead of maintaining multiple versions of the software.”

Moore added, “Being a Software as a Service (SaaS) offering, we are positioned to rapidly evolve the product in a new market. We don't have the limitation of client-installed software so our release cycle can be very aggressive. The customers will realize the benefits much quicker because their suggestions are incorporated into the product within a few weeks rather than months."

In 2006, eTapestry began creating the multi-lingual version to assist Spanish-speaking clients in several U.S. cities including San Diego, Miami, and Houston. After gaining great feedback from early adopters, developers were able to make the changes necessary to expand the eTapestry software into larger international markets.

That effort complimented the international development plans of Blackbaud, eTapestry’s parent company. Working together, they began to develop a strategy to introduce eTapestry Espanol to Latin America.

“The nonprofit community in Latin America is rapidly growing and needs software to better manage donor relations and overall accountability,” said Andrew Mosawi, Blackbaud’s vice president of international business development. “It is a market that has been underserved by the nonprofit software industry thus far, and we are pleased to provide an on-demand solution that is tailored to the unique needs of these growing organizations.”

Company representatives presented eTapestry Espanol to a group of nonprofits at an event earlier this year organized by the Association of Fundraising Professionals in Mexico City. The overwhelmingly positive response resulted in the recent formation of a pilot program. Mosawi noted, “The pilot program in Mexico is in its early stages, but is making great progress and we expect that our current international client base of more than 2200 organizations in 55 countries will grow significantly. Upon successful completion of the pilot program in Mexico City, we can then look to expand to other countries including Argentina, Chile and Spain – ¡El cielo es el límite! (the sky is the limit!)”

About eTapestry

Founded in 1999, Indianapolis-based eTapestry® is the first web-based donor database and communications management system that delivers its software over the Internet, allowing access from desktops, laptops and mobile devices. eTapestry’s web site development, ecommerce and advanced email tools give its more than 3,000 customers a fully integrated and maintenance free solution.

www.eTapestry.com