Other highlights:

* There are now in excess of 155,000 bidders in BiddingForGood community - up 60% in the last 12 months. These bidders are typically affluent baby boomers who drove a record 26% of additional bids for the company's non-profit auction customers in 2009 helping to drive up demand and consequently fundraising results.

* Registered bidders are growing at 60% per year with zero marketing spending.

* BiddingForGood now has over 8,000 completed auctions in its database giving unique insight into both auction best practices and consumer preferences by item category and by brand.

* Company weblogs show that the typical client gets a measureable 4:1 return from using BiddingForGood from incremental bids, provided items, cash donations, ticket orders, sponsorship, and numerous other features.

As the company has continued to build a unique base of loyal shoppers, it has become apparent that BiddingForGood better encompasses the evolving consumer positioning. Jon Carson, CEO of BiddingForGood, says, "The e-commerce power of the web is hard to refute and silent auctions with their many limitations are increasingly gravitating to this medium." Carson adds, "We have built the best-of-breed platform to ensure that folks have the best initial experience possible."

In addition, BiddingForGood is now working with over 50 brands who wish to reach affluent consumers through their causes just as they are purchasing through a unique performance based product advertising program. In 2009, the company secured over $5 million of retail product value which offers clients help with increasing their auction catalogues. Marketers get measurable marketing exposure, trial, and customer acquisition from winning and losing bidders. Carson says, "Marketers are looking for measureable cause marketing and our platform is built for measurability." Scott Miller from Dancing Deer adds, "BiddingForGood is consistent with our philanthropic values while providing us with performance-based marketing and customer acquisition."

About BiddingForGood

BiddingForGood is the leading cause-related e-commerce platform connecting consumers and marketers to non-profit fundraising auction events. Online auctions powered by BiddingForGood have generated over $80 million for non-profit organizations by allowing them to expand their bidder universe and access a new source of items. Clients can secure more items by delivering a stronger and more measureable marketing value to item donors to ultimately raise more money from more participants as well as BiddingForGood's donated item program. The company works with dozens of brand marketers through a unique product advertising program to enable them to efficiently reach affluent donors just as they are spending in a trusted environment. This cause marketplace can be experienced at www.BiddingForGood.com.