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Using HootSuite for Social Management

hootsuiteManaging multiple social media platforms is a time consuming job, but luckily there is a way to make it a bit easier. HootSuite is a social media management platform. It integrates with FacebookTwitter,Instagram,YouTubeLinkedIn,and Google+. in addition to helping you streamline your posting process, it can help you keep your brand cohesive across all channels.

HootSuite offers several different packages depending on your needs. Each package allows you to manage your social media presence across the different channels.  While the free package lets you have up to three social profiles the professional package gives you the ability to manage up to 10 social profiles.

Whether you use the free package or a different one, HootSuite can help you schedule your content (either daily or weekly) and if you are stuck for ideas on what to post it can help you come up with content ideas.

With the professional package you can use demographic information to target your messages and automate them to post by location and time.

You can use the built in real-time analytics to track how effective your social media campaign is and it includes the option to create customized reports.

For organizations that aren’t as tech savvy HootSuite offers a 30min group training session that helps you get your dashboard set up. They also offer live chat support at any time.

HootSuite Professional starts $9.99/mo with a 30 day trial. HootSuite also offers some incentives to nonprofit organizations including price breaks and access to Social Media coaches to you build an effective social media campaign.

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