Estimated reading time: 2 minutes, 3 seconds

Got to Go Mobile

mobile-lifestyle-voice-hed-pge-2017If your organizations hasn’t fully embraced mobile giving, here is a statistic that might motivate your organization to implement a mobile giving solution. According to Nonprofit Source, by 2018, mobile devices will account for 57% of all Internet traffic.

In addition, 1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of and many of them go on to make a donation to that organization via their mobile device (roughly 25% do so).

Mobile giving can be as simple as ensuring that your website is mobile friendly and that you have a clear “Donate Now” button prominently located on your website. If you can offer an express checkout feature to make the giving process even quicker for your mobile donors, all that much better.

Other ways to enact a mobile giving strategy for your nonprofit is to use one of the myriad of online fundraising platforms that will help you step-by-step to craft a mobile fundraising campaign. Another benefit of using a mobile fundraising platform is that offer secure payment processing done directly from their platform.

Many of the platforms connect seamlessly with your social media accounts making it easy for you to market your campaign. Some, such as Fundly, let you connect your email marketing platforms like Survey Monkey, Gmail or Constant Contact to send out personalized fundraising letters.  

Mobile donations aren’t just collected via your website or campaign portal, you can also collect them via text messaging. Text to give programs are a great way make giving easy for your donors. Text to give campaigns offer flexibility as you can have a one time code for a special campaign, along with permanent codes for anytime giving.

If your organization is hoping to increase recurring giving make sure to use a platform like Razoo, that can handle recurring donations.

A majority of mobile giving sites offer robust data analytics so you can optimize your donors giving preferences.

Platforms like FirstGiving allow you to harness the power of peer-to-peer fundraising. Let your donors spread the word about your mission and fundraising efforts. FirstGiving also has a feature that allows you to ask donors if they would like to offset the processing charge, to help your organization maximize your donations.

Your organization should research the cost associated with a mobile giving platform to find the pricing structure that works best for your organization. Many platforms charge a processing fee, with some charging additional fees for creating a campaign or accessing the platform.

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