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The Buzz

The Buzz (1652)

Spam Filters Thwarting Nonprofits

According to the Nonprofit Times, a new study by EveryAction finds that nonprofits emails aren’t reaching their proper destinations. Instead of hitting inboxes they are getting caught in the spam filters. The 2017 Nonprofit Email Deliverability Study found nonprofit lost an average of $25,000 on due to undelivered emails. Read more...

Nonprofits Increase Digital Advertising Budget

The yearly nonprofit digital activities benchmark report from M + R and NTEN is out, reports Business 2 Business. It shows that nonprofits increased spending on digital advertising by 69%. Read more...

Changing Email Marketing

Email fundraising is changing, reports the Nonprofit Times. In order to see value from email marketing nonprofits need to change how they approach their donors via email.   Read more...

Making a Platform Switch

According to Forbes, nonprofits that are looking to switch to a new platform are often hampered by how long it takes to make the decision to switch. To that end nonprofits should look to startups. There are several ways to evaluate a startup to ensure that they are a good choice.   Read more...

Google Opens Office Space

Several Bay area nonprofits will soon be able to call Google HQ home, reports the San Francisco Business Times. Starting next week,  13,000 square feet on the first floor in the eight-story building will be made available as office space for nonprofits from eight Bay Area counties. Read more...

Virginia's Online Fundraising Event Has Big Goals

Virginia Peninsula's 24 hour online fundraising event hopes to raise even more money this year, reports the Daily Press. Give Local 757 hopes to raise $1 million dollars for over 200 charities this year. Read more...

NeonCRM Announces Performance

According to PR Web, NeonCRM announced its fundraising performance for the 2017. As of first quarter 2017, online donations now made up 14% of all donations. In 2016 first quarter online donations made up 9% of all giving.   Read more...

MobileCause Enhances Crowdfunding Options

According to Yahoo Finance, MobileCause has released a enhancements to its crowdfunding platform. The new features will make it easier for nonprofits to mobilize their volunteers to raise funds for the nonprofit. Read more...

Google Fiber Wants to Bring Internet to Everyone

According to the Atlanta Daily World, estimates show that 60 million people don’t have access to the internet. To that end,  Google Fiber is working with the Digital Inclusion Fellowship to bring the digital literacy and the  internet to those who don’t have it. Read more...

Digital Advertising Leads Nonprofit Spending

M + R Benchmarks Study found that nonprofits increased the amount they spent on digital marketing by 69%, reports the Nonprofit Times. The study also found that nearly half of all digital advertising money was spent on new donor acquisition. Read more...

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