The Buzz (1637)
Changes Could Spell End for Text-to-Give
According to Mobile Commerce Daily, several major wireless providers have stopped supporting premium SMS. This change could impact the effectiveness of text-to-give campaigns.
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Contest Gives Away Free Email Marketing
Emma, a web-based email marketing provider, has announced the winners of its yearly Emma25 for non-profits contest, reports Reuters. The contest winners get free email marketing for a year.
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Positive Wording Helps Crowdfunding
According to the Non-profit Quarterly, for crowdfunding campaigns using phrases which indicate a lack of confidence such as ‘not even’ or ‘not been able’ can sabotage your fundraising efforts. To encourage people to give positive language like ‘given the chance’ and ‘we can afford’.
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LinkedIn Adds Volunteer Listings
LinkedIn, a business based social network, has launched a Volunteer Marketplace. The marketplace will list non-profit volunteer openings.
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New Program at Boston Globe Gives Space to Non-profits
The Boston Globe Media Partners launched a new community program, reports Talking New Media. The program, known as GRANT (Globe Readers and Non-profits Together), allocates ad space in the Boston Globe for non-profits to promote their mission, raise awareness and recruit volunteers.
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Non-Profit Assisting Disable Gamers Reaches Milestone
Able Gamers, an organization that equips disabled gamers with assistive technology reached a milestone. 2013,marked the first time ever that they raised over $100,000, reports Game Politics.
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Online Petitions as a Fundraising Tool
According to PICNet, online petitions can be an effective fundraising tool, even if the organization isn’t an advocacy group. An online petition engages users and can help move them to make a donation.
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Online Bill Pay Donation Tops $400,000
U.S. Banks online Bill Pay Giving program has donated $450,000 to four charities in a two year period, reports Yahoo Finance. The program started in 2011 was a way to introduce U.S. Bank customers to online bill paying by making their first “payment” a $1 donation to charity.
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Facebook Launches Donate Now Button
According to Tech Crunch, Facebook has launched a “Donate Now” button for nonprofit pages. Currently, the new “Donate Now” button appears only on a select few nonprofit pages. The button allows non-profits to collect donations right from their Facebook pages.
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Online Donations Rise in 2013
According to the Chronicle of Philanthropy, Network for Good is reporting a 16 percent increase in online giving for the last two months of 2013. Donations for the period November 1 to December 31 reached 77.9 million dollars.
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