The Buzz (1637)
New Fundraising Platform Connects Non-profits and Businesses
A new fundraising platform is set to launch in October, reports the Baltimore Business Journal. Cake will be a virtual marketplace for cause marketing campaigns that connects businesses and non-profits. Non-profits can use the platform to connect with businesses that want to help raise money for the non-profit.
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Kickstarter Former CEO has New Charitable Venture
Perry Chen, former CEO of Kickstarter has a new charitable venture, reports the Chronicle of Philanthropy. The goal is to collect small daily donations for non-profits. Members of Dollar a Day will commit to giving $30 a month to charities highlighted by the site.
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Zendesk Gives Back
According to the Wisconsin State Journal, Zendesk, provider of cloud-based customer service and help desk services, announced it will donate at least $75,000 to local nonprofits. In addition, its employees will spend at least 400 hours volunteering with area organizations.
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Is #GivingTuesday Right for Your Organization?
Many nonprofits are already planning their #GivingTuesday campaigns, reports Forbes Magazine. While the movement is gaining attention, is it the right event for a small to mid-sized nonprofit.
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Using Cookies to Attract Donors
There is a new way to reach donors acquired offline, via traditional direct mail with advertising online, reports Fundraising Success Magazine. By using cookie-based targeting, you can target people from your offline databases with online display ads across relevant sites.
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Girls Who Code Program Grows in Popularity
The non-profit summer program Girls Who Code started in 2012 with 20 girls in one classroom, reports USA Today. It has now grown to 380 girls in 16 classrooms around the country. The summer program gives young women interested in technology a chance to work with industry professionals at companies like Facebook, Square and Twitter.
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Nonprofit Startup Incubator Gets Help from Google
Fast Forward, San Francisco’s new nonprofit startup accelerator program, recieved a donation from Google, reports Mashable. Google gave each of the five Fast Forward participants $20,000. All the Fast Forward startups tackle issues such as poverty, health, and education.
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United Way To Accept Digital Currency
The United Way is now soliciting Bitcoin for its new Innovation Fund, reports the Chronicle of Philanthropy. At the moment, it is the largest nonprofit to accept the digital currency.
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Adding Matching Gift Information To Website Can Increase Donations
According to Fundraising Success Magazine, giving donors a clear and easy place to donate on your webpage can increase donations. In addition, 65% of Fortune 500 companies offer some type of matching-gift program so adding information on you donation page about matching donations can increase your donations.
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150 Days of Giving Benefits Tennessee Nonprofits
First Tennessee Foundation’s 150 Days of Giving campaign used online voting to determine which nonprofits would receive a $5,000 donation, reports the Daily Times. The contest, which celebrated the First Tennessee Bank’s 150th anniversary gave a total of $750,000, over the course of 150 days, to local nonprofit organizations.
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