To use direct mail or email, that is the question. For some organizations, a well-designed, well-produced piece of direct mail conveys a sense of seriousness and professionalism that, to them, is missing from an email.

Fundraising is the name of the game for non-profits and the game is changing every so slightly. While the goal is still getting people to give to your organization, how they do it is no longer by writing you a check.

Turns out for mobile devices, size does matter; screen size that is. And the difference in size can make a difference in how your content is viewed, used, and responded to.