Successful solicitation depends on the story you present even more than the perceived appeal of the cause. The following are text excerpts from end of the year solicitations from two charities.

The core of fundraising is about sharing your message. Technology enables nonprofits to reach more people with their message than ever before. Cloud computing, mobile devices, social media and other technologies not only continue to make our work easier, they are transforming the way we raise funds.

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Non-profits of all sizes rely on a good fundraising package to help them maintain relationships with their donors, plan events and track donations. Whether the software is deployed in house or available in the cloud, the most important thing is functionality and usability.

Across America, volunteerism remains a strong, basic value within our nation's diverse culture. More and more corporations are requiring their employees to give of themselves, and these professionals are eager to do so. In fact, according to the Corporation for National Community Service, about 64.3 million Americans, or 26.8 percent of the adult population gave 7.9 billion hours of volunteer service worth $171 billion in 2011. As voluntarism thrives, along with that growth comes increased complexity in terms of finding ways to organize volunteers and match them with corresponding, relevant volunteer positions.