For those who may be looking to the famous for charity choices, Michelle Obama ranked highest out of a given list of public figures as the celebrity's cause to which Americans would most likely donate (12%). Against superstar Alicia Keys, U.N. Ambassador Angelina Jolie and media mogul Oprah Winfrey - Mrs. Obama wields more influence to motivate charitable donations.
Americans are more likely to give to Mrs. Obama's charities over causes endorsed by the following:
- 3 times more likely than Oprah Winfrey (4%)
- 4 times more likely than Taylor Swift (3%)
- 6 times more likely than Angelina Jolie or Alicia Keys (both 2%)
- 12 times more likely than Justin Bieber (1%)
"We applaud everyone, whether you're famous or not, who stands up for the causes they care about," said Lesley Mansford, CEO of Razoo. "One certainly doesn't have to be a celebrity to make a difference. Anyone can make a difference by giving either their money, time, or influence."
Alicia Keys, Taylor Swift, and Justin Bieber were the top singers chosen behind Mrs. Obama and all three powerhouses are GRAMMY® Award winners.
Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Razoo from November 8-12, 2012 among 2,059 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at This email address is being protected from spambots. You need JavaScript enabled to view it. or 415-442-4020.
