The Buzz (1637)
Tech Giants Combine Forces with Nonprofits
Tech savvy entrepreneurs are throwing their expertise into the nonprofit arena, reports Time Magazine. Many of them are forming collaborations with nonprofits to solve bigger picture issues, such as preparing workers for the digital economy or global relief efforts.
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Charities Fail to Take Donor's Preferences into Consideration
According to the Chronicle of Philanthropy, a new study finds that only 34 percent of the organizations responding to the survey tailor their correspondence and communication to their donors age. This is despite the wide gap in preferences, for example 80 percent of millennials appreciate occasional thank-you gifts, only 48 percent of seniors report liking the thank-you gifts.
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Gamification Could Change Fundraising
Gamification, adding game elements to make a task more fun or productive,could transform nonprofit giving, reports B2B Community. Using gamification to make fundraising more competitive, collaborative and fun could greatly increase the success of the fundraiser.
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Pop-up Tech Classes for Girls in Tech
According to Technical.ly Philly, TechShopz in a box is a new pilot program by TechGirlz, the nonprofit organization that strives to bring more young women into the tech industry. TechShopz in a box provides all the tools necessary to run a TechGirlz class. The goal is to provide consistent and easily shared curriculum to encourage more schools and nonprofits to host a TechGirlz event.
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Determine Which Online Outlet Delivers the Most Donations
According to Fundraising Success Magazine, when evaluating where to spend your online marketing money organizations should focus not just on where the largest amount of traffic comes from, but where the largest amount of donations come from. For instance, Facebook may drive the most traffic to your site, but may only account for 2 percent of your donations. While your email campaign might account for 50 percent of your donations.
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Nonprofits Raise Big Funds Online
The Nonprofit Technology Network (NTEN) and M+R issued a new report that shows nonprofits raised significant online funds last year, reports Associations Now. The M + R Benchmark Study shows that nonprofits raised $413 million dollars online in 2014. An average of $612 was raised for every 1,000 website visitors.
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Nonprofits Get Attention on Social Media
According to Media Post, a new report from Brandwatch shows that nonprofits are more effective at social media than marketers. On social media leading nonprofits, on average, receive 1,722 likes, 321 shares and 94 comments for just about every post or comment published. This beats out almost every other industry.
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Fixing Email Woes for Nonprofits
According to DC Inno, the tech company EveryAction is working on developing a solution to nonprofit’s email woes. Research by EveryAction found that nonprofits lose an average if $15,000 a year because emails get sent directly to spam. EveryAction is developing a solution to this problem.
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Boston Techies Come Together for Charity
An upcoming event in Boston will bring together over 2,000 tech professionals to raise money for nonprofits, reports CRN. The TUGG, Technology Underwriting Greater Good, fundraising party hopes to raise $500,000 for six nonprofits.
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DoSomething Leader Leaves for Text Organization
The CEO, Nancy Lublin, of DoSomething.org is stepping down, reports the Chroncile of Philanthropy. She is leaving to run Crisis Text Line, a nonprofit she founded in 2013 that offers text message crisis counseling.
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